🔗 Share this article

The platform is rolling out a fresh option that permits them to reduce the quantity of AI-made media appearing in their feeds. This initiative comes as the company announced that it now features in excess of 1 billion content made with AI.

Trial and Implementation

The update is undergoing trials over the coming weeks before a full-scale rollout. This advancement coincides with a rise in AI content, fueled by new AI video creators.

AI Proliferation Online

Recent reports that almost 10% of the fastest-growing content creators on a popular video site exclusively feature content made by AI. A large amount of this material is considered mass-produced AI material, a label for poor-quality, factory-style content that is typically illogical or surreal.

Our research shows that a lot of users like content made with AI tools, ranging from AI artwork to educational videos, and we aim to provide users the ability to adjust the amount of that, depending on their own choices,” stated a spokesperson.

AI on the Platform

The service shared that there are now 1.3bn videos on its service tagged as made with AI. In total, more than 100 m pieces of content are added to the platform daily, making AI content a relatively small portion of its total content library.

How to Adjust Settings

Members will be in a position to decrease or raise the amount of artificial media they watch by opening the content preference option in the application and picking “AI-generated content”. Other topics that are already be controlled under the filter encompass current affairs, style, aesthetics, and dance.

AI Disclosure Rules

TikTok’s rules mandate creators to label lifelike AI-made content, and it forbids dangerous deepfakes of well-known individuals or emergencies. Any realistic AI video that is not labeled can be removed under its user guidelines.

In addition, the platform will now add an “AI-made” tag to content made using its built-in AI features, or flagged by an collaborative effort for spotting content made by AI. This measure is intended to help prevent users from trying to evade the disclosure requirement.

Responsible AI Funding

TikTok is also introducing a two million dollar AI literacy fund for experts and groups to develop informative material about responsible artificial intelligence. This project will assist charitable organizations focused on training coding and technology.

Moderation Strategy

The platform has defended its safety measures, during discussion over proposals to lay off hundreds of safety staff in the United Kingdom. It is expected to cut 439 jobs in its content moderation department in London, with labor groups and online safety experts voicing alarm that staff are being displaced by AI moderation.

A senior executive stated that human moderation would continue to be important, but AI can safeguard staff by filtering out the most harmful content prior to it gets reviewed by people. The platform announced a 76% decrease in disturbing and violent content reviewed by safety staff over the past year due to intervention by its machine learning processes.

“We think that it’s essential to combine people and machines to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to limit contact with dangerous material as swiftly, which is why a extensive automated help is proving valuable process content quickly.”